November 27, 2021
  • November 27, 2021

Toyota to stop selling Yaris sedan in India

By on September 28, 2021 0

Yaris was launched in 2018 in India, marking its entry into the premium mid-size car segment in the country. The sedan competed with Honda City, Maruti Suzuki Ciaz and Hyundai Verna in the Indian market.

By: FE BureauUpdate: September 28, 2021 at 10:09 am

Toyota Kirloskar Motor (TKM) announced on Monday that it will cease selling its Yaris mid-size sedan model in India with immediate effect as part of its product strategy primarily based on improved technologies and product offerings. Yaris was launched in 2018 in India, marking its entry into the premium mid-size car segment in the country. The sedan competed with Honda City, Maruti Suzuki Ciaz and Hyundai Verna in the Indian market. The company said it will offer service and spare parts to existing customers for at least 10 years.

Toyota Kirloskar Motor announces the discontinuation of the Yaris in India effective September 27, 2021. This move is part of Toyota’s product strategy to continue to meet evolving customer needs through technology and product offerings. improved products, ”he added. the company said in a statement.

Calling the Yaris a true high-end all-rounder, Toyota said that since its debut in India, the brand has captured the hearts of customers with its stunning style and design, cutting-edge features, low maintenance costs and unmatched maneuverability. This created a unique ownership experience.

“We thank all of our customers for their support and the trust they place in the brand. We would like to continue serving these customers with other current offerings and preparations are underway to launch new Toyota models in the new year 2022, ”TKM said.

Toyota’s product strategy is based on improved quality, the development of innovative technologies, continuous market research to identify key areas of focus to meet changing customer preferences and trends. The company remains committed to providing Indian customers with ever better cars featuring the most advanced and sustainable technologies, he said.

“In addition, over the past two decades, we have leveraged our manufacturing capabilities to bring world-class products to Indian consumers. As part of this effort, we will continue to leverage our leadership and extensive expertise in cleaner technologies to refresh our product portfolio to meet changing customer choices and enable greener mobility, ”said TKM .

TKM sold 12,772 units in August, registering 130% growth over domestic sales in the same month a year ago. TKM’s cumulative wholesale sales for the period January to August 2021 amounted to 85,209 units compared to 39,627 units sold in the corresponding period last year, registering a growth of 115%.

V Wiseline Sigamani, AGA, Sales and Strategic Marketing, TKM said the company is growing steadily after the second wave of Covid and the trend continues in August as well. The dominance of the Innova Crysta and Fortuner segments continues as both models recorded good demand and increased sales in their respective segments. Glanza and Urban Cruiser also continue to have strong sales, he said.

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