Digital marketing has marked the behavior of companies. Since globalization, almost the entire world is still on the internet, and businesses have certainly taken advantage of this factor. Conventional marketing has taken a step back and digital marketing has risen through the ranks. However, that doesn’t mean that traditional marketing methods are all gone, but rather that they have been left behind. Considering today’s scenario, digital marketing seems like a much more feasible method of staying in touch with customers and building a powerful empire.

Parmila Bagdash is an expert in digital marketing who has established herself in this field on her own. Parmila bagdash is originally from Uttarakhand and works as a digital marketer. Her fascination with business and her interest in helping them survive the global online competition to stay relevant encouraged her to start her own marketing agency. She has helped many clients build a strong connection with their audience. After studying biotechnology, Parmila tried a lot of things before eventually becoming a digital marketer. She says helping other businesses has given her immense satisfaction and happiness.

What is digital marketing?

According to Parmila, to understand the importance and relevance of digital marketing in businesses, you need to know what digital marketing is. She says digital marketing promotes a business or business to help it establish a strong online presence and connect potential customers to the business using the internet or other digital medium. In addition, it also helps the company to have a strong relationship with its customers. Parmila Bagdash Is manage digital marketing client at Teamology Softech and Media Services Private Limited.

How and why is digital branding important and relevant for businesses?

Digital marketing is a wise move because the market is relatively large online compared to offline. It’s easier to gain exposure in the digital arena due to its scale, so the chances of your business being found by your potential client are greater than in the real world where not everyone is. achieved.

Although it is cheaper, digital marketing is reaching more people and that too at a faster rate. This gives you the power to follow the sales reach to a certain extent, which is not really possible in conventional marketing where you don’t know if people are reading your flyer or launching it. In addition, running an ad online has a faster conversion rate. Digital marketing builds relationships with your customers because you are in constant contact with them and it is easier for them to contact you with their questions about your products or services. This helps you build a positive brand reputation which in turn leads to higher income.

To sum up, from Parmila Bagdash’s point of view, digital marketing has become one of the main pillars of any business to withstand the changing times and establish itself as a brand that maintains an unwavering relationship with its target audience. . Without digital marketing, you are lagging behind in the race to poach customers and build a business empire.


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