July 22, 2021
  • July 22, 2021

Why livestreamers should sell their products with a poker face – not a smile

by on July 19, 2021 0

(The Conversation is an independent, nonprofit source of information, analysis, and commentary from academic experts.) Michel Ballings, University of Tennessee; Neeraj Bharadwaj, University of Tennessee, and Prasad Naik, University of California, Davis (THE CONVERSATION) The research dossier is a brief overview of interesting academic work. The big idea Smiling or exhibiting other positive emotional...

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Disney + Hotstar SVP & Head-Advertising Gulshan Verma resigns

by on July 19, 2021 0

Disney + Hotstar SVP & Head-Advertising Gulshan Verma called for an end. He was responsible for Hotstar Ads Business covering sales, sales strategy, operations, AdTech / Data partnerships, branded content studios (Hotstar Brand Lab), measurement / ROI and customer marketing. The email sent to Star India requesting confirmation of Verma’s departure went unanswered until...

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