SAN FRANCISCO, November 10, 2021 / PRNewswire / – Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, today announced a partnership with CitrusAd’s Digital Retail Media platform. The partnership will allow brands to easily manage and optimize sponsored products and display advertisements through Marin.

“CitrusAd has become an innovator in the field of retail media, enabling brands and retailers to work together to increase sales,” said Chris Lien, CEO of Marin Software. “By adding CitrusAd to our growing e-commerce platform, we can provide our customers with streamlined access to high-intention audiences with many of the world’s largest retailers including Lowes, Shipt or Petco, and give them the transparency and flexibility included in the MarinOne and CitrusAd platforms.

Marin has been helping advertisers advance their digital advertising campaigns for nearly 15 years and has managed over 40 billion dollars in paid search, display, social advertising and e-commerce ad spending.

CitrusAd, a leader in retail advertising technology, will now provide Marin customers with access to its full line of products, available through its e-commerce platform. CitrusAd was recently named a Leader by Forrester, a global leader in research and consulting, in The Forrester Wave ™: Retail Media Solutions, Q3 2021. As cited in the report, “CitrusAd offers superior on-site search, display and measurement capabilities in an easy-to-use platform.” CitrusAd also ranked first in performance, measurement and reporting criteria, and received the highest possible scores in 9 other criteria, including the partner ecosystem.

“This expansion allows advertisers to leverage first-party data to promote relevant products to the right audiences, right at the point of purchase, while they shop. We are excited that Marin is expanding the sales media at the retail and helps advertisers leverage our platform for personalization and close-loop analysis, “said Jaclyn Nix, SVP, Media Sales & Operations for CitrusAd.

The powerful MarinOne self-service platform unifies e-commerce advertising with paid search, display and social campaigns, while simplifying the reporting and management of advertising campaigns across all channels. Automated information helps advertisers identify opportunities for growth and improve their return on investment, and sophisticated bidding tools help advertisers plan, pace and optimize their campaigns to achieve their goals.

Through the partnership with CitrusAd, MarinOne customers have a complete growth solution for search, social media, display and e-commerce advertising.

Visit marinoftware.com/CitrusAd to learn more about the partnership.

About CitrusAd

CitrusAdvertise is the world’s leading self-service e-commerce advertising platform that enables retailers to monetize their digital storage while enabling vendors to increase sales by launching targeted and profitable digital campaigns right at the point of sale. ‘purchase. Since launching in 2017, CitrusAd has been powering the fastest growing e-commerce advertising network in the United States and has become the preferred retail sponsored product, banner ad, service and media organization for the global retail industry. Successful retailers, across all verticals in 25 different countries, are leveraging the CitrusAd platform and real-time relevance engine to create a more personalized shopping experience and better ROI for suppliers. For more information visit CitrusAd.com.

About Marin Software

The mission of Marin Software Incorporated (NASDAQ: MRIN) is to empower advertisers to improve the efficiency and transparency of their paid marketing programs run by the world’s largest publishers. Marin Software offers a unified SaaS advertising management platform for search, social media and e-commerce advertising. The company helps digital marketers convert specific audiences, improve their financial performance, and make better decisions. Based at San Francisco with offices around the world, Marin Software’s technology powers marketing campaigns around the world. For more information on Marin Software, please visit marinoftware.com.

SOURCE Marin software

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