The federal government will air a confrontational ad in Sydney tonight in direct response to the Sydney outbreak.
As the Sydney cluster continues to grow in size and spread, the federal government has authorized a confrontational advertisement in direct response to the Sydney outbreak.
Overnight, the state recorded 77 new cases, including 33 in the community while they were infectious, in addition to the death of a 90-year-old woman.
Despite recording the highest number of daily Bondi cluster cases, the premier said she expected the numbers to worsen.
“I expect the numbers in New South Wales to be over 100 tomorrow. That’s what I expect now,” Ms Berejiklian told reporters.
“I’ll be shocked if there are less than 100 this time tomorrow, more new cases.”
In direct response to the Sydney epidemic, the government will issue a graphic ad that will air in Sydney tonight on free television.
The ad shows a young woman with COVID in a hospital bed who looks scared as she struggles to breathe with a ventilator on.
“There will be a new Australian government ad tonight. It’s pretty graphic. We are only doing this because of the situation in Sydney. And it will air in Sydney,” said Professor Paul Kelly, Medical Officer of Health in chief, to the media.
“The messages will be clear: stay home, get tested and book for a vaccination.
“It’s pretty graphic and it’s supposed to be graphic, it’s supposed to really get the point across at home.”
The ad received mixed responses, with Professor Bill Bowtell saying it should be “immediately taken off the air”.
“Today in Sydney, a young girl with Covid – about the same age as the actor in the ad – is on a ventilator and fighting for her life. This callous ad can only upset her family and friends Bowtell tweeted.
“It’s as callous as any outings. One person died today. Many more, including young people, are in intensive care. The time for this kind of message is long past,” one commented. other.
The ad tries to show people that anyone can be affected by the virus as the government pushes to get people vaccinated.
Pressure from the federal government to get people to act comes after the state recorded its first death from the epidemic.