November 27, 2021
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Product selling

Why livestreamers should sell their products with a poker face – not a smile

by on July 19, 2021 0

(The Conversation is an independent, nonprofit source of information, analysis, and commentary from academic experts.) Michel Ballings, University of Tennessee; Neeraj Bharadwaj, University of Tennessee, and Prasad Naik, University of California, Davis (THE CONVERSATION) The research dossier is a brief overview of interesting academic work. The big idea Smiling or exhibiting other positive emotional...

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