November 27, 2021
  • November 27, 2021

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Dabur Fem Karwa Chauth ad shows same-sex couple celebrating the festival and receives mixed response online (Check here)

by on October 23, 2021 0

New Delhi, October 23: A Dabur’s Fem ad rolled out ahead of Karwa Chauth 2021 featuring a lesbian couple drew mixed reactions from audiences. While some praised the progressive ad promoting the spirit of Love is Love, the video ad did not perform well with others who accused the brand of hurting cultural feelings....

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Gaming Platform Reward Advertising: How Gaming Platforms Bet Highly on Rewards to Drive Engagement

by on October 22, 2021 0

A recent global survey by Unity Ads shows that 54% of gamers have specifically opted for reward ads. The world of casual games operates on advertising revenue. Of the three ad formats (award-winning video, interstitial ads, banners, and native banners), it appears that the reward form is the most preferred. Featured as a sign-up...

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Apple’s privacy changes create a boon for its own advertising business

by on October 17, 2021 0

Apple’s advertising business more than tripled its market share in the six months following the introduction of privacy changes for iPhones that prevented competitors, including Facebook, from targeting ads to consumers. The in-house company, called Search Ads, offers sponsored placements in the App Store that appear above search results. Users who search for “Snapchat”,...

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APCON Set to Clean Up Advertising Industry, Unveils AISOP | The Guardian Nigeria News

by on October 12, 2021 0

As part of efforts to clean up the integrated marketing communications space, the Council of Advertising Practitioners of Nigeria (APCON) unveiled a code of conduct titled Advertising Industry Standard of Practice (AISOP). The code is essentially a collection of rules on the modus operandi on international best practices. A stakeholder committee chaired by the...

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