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Publicity for utility merger proposal co...

………. ………. ………. ………. ………. ………. ………. ………. ………. ………. ………. ………. ………. ………. ………. ………. ………. ………. ………. ………. ………. SANTA FE – Public Service Company of New Mexico invested more than $ 1 million in advertising from March through June to sell its proposed Avangrid merger to the public. Of the four invoices […]

Media companies say ad revenue is starti...

Mari-Liis Rüütsalu, CEO of Ekspress Grupp, which operates the Delfi portal as well as the daily Eesti Päevaleht and the weeklies Eesti Ekspress and Maaleht, told ERR that things were going very well. After the big scare of the last year, online advertising has actually increased and it is in all countries [Ekspress Grupp operates […]

Disney + Hotstar SVP & Head-Advertising

Disney + Hotstar SVP & Head-Advertising Gulshan Verma called for an end. He was responsible for Hotstar Ads Business covering sales, sales strategy, operations, AdTech / Data partnerships, branded content studios (Hotstar Brand Lab), measurement / ROI and customer marketing. The email sent to Star India requesting confirmation of Verma’s departure went unanswered until the […]

Why Advertising Agencies Need To Go Beyo...

As most holding companies rushed to add digital capabilities, this could hardly compare to the huge advantages that tech companies and large consulting firms have, especially when it comes to deep data prowess. By Ameer Ismail We live in a world where data powers everything. This has had a huge impact on the way agencies […]

How technology is redefining digital adv...

Digital advertising sets itself apart from conventional forms of advertising by tracking and measuring campaign ROI with high precision in real time By Khushboo Solanki Sharma Technology has revolutionized the digital advertising landscape, and the Covid-19 pandemic has accelerated the digitalization process. In an age of fierce brand competition and information-flooded social media, technology is […]

Advertising advances have been a sellers...

The start was a sellers market with solid CPM gains. Disney expects Hulu to make $ 3 billion … [+] in advertising dollars, on par with linear television. (Photo by Illustration by Chesnot / Getty Images) Getty Images Each year in May the initial TV presentations take place and each year the initial negotiations that […]