November 27, 2021
  • November 27, 2021

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Disney + Hotstar SVP & Head-Advertising Gulshan Verma resigns

by on July 19, 2021 0

Disney + Hotstar SVP & Head-Advertising Gulshan Verma called for an end. He was responsible for Hotstar Ads Business covering sales, sales strategy, operations, AdTech / Data partnerships, branded content studios (Hotstar Brand Lab), measurement / ROI and customer marketing. The email sent to Star India requesting confirmation of Verma’s departure went unanswered until...

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How technology is redefining digital advertising

by on July 17, 2021 0

Digital advertising sets itself apart from conventional forms of advertising by tracking and measuring campaign ROI with high precision in real time By Khushboo Solanki Sharma Technology has revolutionized the digital advertising landscape, and the Covid-19 pandemic has accelerated the digitalization process. In an age of fierce brand competition and information-flooded social media, technology...

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