October 12, 2021
  • October 12, 2021

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Outdoor advertising is seeing a recovery; advertising rates have not yet fully recovered

by on October 10, 2021 0

As people start to leave their homes, various brands and marketers have started to rethink their outdoor advertising spending. The holiday season and the ongoing Indian Premier League (IPL) have also caused brands and marketers to reconsider outdoor advertising. Since COVID hit, most of us have connected to each other through our cell phones....

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Advertising functionality: next-generation video telematics help reduce risk and improve driver safety

by on October 6, 2021 0

Lytx advertising functionality Today’s fleet managers need a technological solution that can connect all the dots and provide them with complete visibility – from understanding what is happening both in the cabin and on the road, to ability to give drivers the tools to make the right decisions. One of the ways this connected...

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Campaigners call on EU to ban fossil fuel advertising

by on October 4, 2021 0

Greenpeace climate activists demonstrate at a Shell refinery in Rotterdam, the Netherlands, Monday, October 4, 2021. A coalition of environmental groups has launched a campaign calling for a Europe-wide ban on fuel advertising fossils ahead of the United Nations Climate Change Conference, also known as COP26, which will kick off in Glasgow on October...

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The bank manager seeks a PPP for the financing of the advertising sector

by on October 4, 2021 0

Heritage Bank Plc Executive Director Jude Monye said one of the ways the outdoor advertising industry can achieve massive growth is by adopting a public-private partnership model to ensure its durability. Muonye said this at the 2021 Outdoor Advertising Conference and Exhibition, hosted by the Lagos State Signage and Advertising Agency in partnership with...

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