BTS Jungkook’s Under-Table Advertising Controversy Ends As Fair Trade Commission Closes Case
BTS’s Jungkook had ended up in hot water with a Korean netizen who accused him of “advertising under the table” for a clothing brand, Six6uys. The surfer had filed a report with the Fair Trade Commission against Jungkook, claiming that the BTS member was manipulating and influencing consumers. However, the Fair Trade Commission decided not to conduct an investigation.
Two complaints were lodged with the Fair Trade Commission. One involved the mention of a tea brand on a live broadcast and the second involved Jungkook exhibiting clothes from his brother’s clothing brand.
In response to the first complaint, the Fair Trade Commission said: “In order to have an economic consideration, the content must have an impact on others, so that samples and memorabilia given to unspecified persons are not not included in this category (paid advertisements, etc.). “For the second complaint, he said,“ If the content is created voluntarily by the individual, then there is no problem with it. ”
He added that “it was difficult to determine whether the exposure of the brand’s clothing through various media was caused by the advertiser or on purpose.” Regarding the promotion of a brand of tea, they said it was difficult to determine if it was for promotional purposes since the name or brand of the company was not mentioned.
The FTC has now decided to close the case since there has been no demand for advertising from the brand. The person who lodged the complaint responded by saying, “I lodged a complaint because I thought it was unfair, but the agency continued to remain silent, leaving fans with no choice but to ‘be mad at the gravity of the situation. “
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