“Don’t drink and drive.” This hard and fast rule has been drilled into us. There are always the warnings and legal consequences of drunk driving, plus the horror stories of those who chose to do so. But the entrepreneur behind Bacchus, Joseph Hamilton, seeks to bring prevention in the form of a bracelet that provides real-time alcohol levels.

How? ‘Or’ What? As the body absorbs alcohol instead of digesting it, the alcohol is converted into ethanol, which emits as a gas through the pores. The sensors of Bacchus (who borrows his name from the Roman god of wine and fertility) detect the gas, which informs of a reading of the alcohol level.

“It’s like the Fitbit of drinking,” said Hamilton, a marketing expert who has initiated research and development for Bacchus since 2016. He said the idea came from his own lessons there. ten years ago.

“I had a DUI when I was in college. I was 21, ”Hamilton said. The experience opened his eyes to the large number of people charged with impaired driving each year in America.

“That’s when I started to think, What could I have used to help myself?

While Bacchus could be used by anyone who drinks, Joseph said his target market is working class professionals, who have what Hamilton describes as “everything to lose”. He referred to the recent case of an ambulance driver who had been drinking and causing an accident (while transporting a patient).

The other key element of its target market are repeat offenders. “33% of DUIs are repeat offenders… so this is a number that we can absolutely reduce,” he explained.

Bacchus does more than just let people know how much they have drunk. People can also download the Bacchus app, which automatically receives information from the bracelet and notifies them when they exceed the legal driving limit. From there, people can use the app to call a rideshare service or a friend to get home safely.

Hamilton said one of the biggest hurdles in bringing Bacchus to market was finding funding to build the final prototype, ready for the market. After starting all this time, he said, “I think we’ve kind of come to the end of the railroad, so we’re now in a pitching wave. I try to participate in every pitch competition, every accelerator that I can find.

Hamilton has many plans for Bacchus’ future, including a partnership with court systems and defensive driving schools.

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