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Writing and publishing a book to increase your visibility, credibility, and market reach is all the rage. But if you don’t know anything about the publishing industry, where do you start? Many people are looking to hire a books trainer. The problem is, many are legitimate people, but some are not.

Many of my clients have publicly stated that they would never have written their books without my help. Writing a book is difficult, and those who get the right information, responsibility, and support tend to be successful.

Having said that, there are a lot of people who will take your money, don’t know how to guide you in making your dream come true, and then blame the failure on you. (It’s called gas lighting, by the way.)

So, before you put in any money to work with a books coach, consider these four things.

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1. Does the literary coach have training in writing?

I am continually shocked at the number of people claiming to be literary coaches who have never been paid to write and who don’t even blog. (And let’s not even talk about the lack of proofreading that often characterizes their social media content.)

I was a recent speaker at a networking event and a woman, who kept interrupting my question-and-answer session to introduce her programs / services, also stated that she is a reading coach. She tried to discuss with me why someone should contribute to her anthology, at a “nominal” price, rather than writing a book. (I was told I was keeping class, by the way.)

Friends of mine who were there questioned her further, and they found out that she had a wellness coaching business and felt it was a failure. She bluntly admitted that she believed that coaching people by contributing to anthologies, charging them fees to publish those anthologies, and helping them become (supposedly) Amazon’s best-selling authors, would be. more profitable for her because it was “the trend”.

It is certainly not my intention to make anyone feel bad, but this experience is all too common. As someone who first got paid for my writing at the age of 14, was an award-winning newspaper reporter for 17 years and wrote books under my own name and pseudonym, this really scares me. to hear from so many non-writers. pretending to be book coaches.

First, many of these “best-selling Amazon author” coaches use unethical techniques to earn their clients this title.

These coaches encourage their clients to create coloring books, gratitude journals, etc. (Probably because the coach doesn’t know how to guide their client in writing a real book.)

Then the coach chooses an obscure category, such as Colorado Maps, sets the price of the book extremely low, and does everything possible to get a group of people to buy the book so that the author becomes a best. -seller from Amazon even for 30 seconds. It seems like three times a week I get a message on social media begging me to buy someone’s book for “only 99 cents” TODAY!

Honestly, it can be nice for someone’s ego to say they’re a bestselling author on Amazon.

But really, what does this ultimately mean? Not for being a media snob, but that’s no praise from The New York Times or Oprah. Those are significant.

Besides a day of a heap of 99-cent sales, will the possibility of saying you’re an Amazon bestselling author change your life beyond being an interesting table conversation for people who don’t? are not aware?

What will you say if you happen to land a podcast, newspaper, or other media interview and you’re in a rush for more details? Will it bring you more clients or customers?

When you take a few months of your life to write a good book instead of trying to shorten the process, it will.

I’m not saying that anthologies or journals have no place in the world; they are valuable in themselves when done correctly by people who already have a certain level of visibility. But being one of the many writers in an anthology, creating a coloring book, or creating a journal with a question on every page doesn’t create authorship or thought leadership. With rare exceptions, it will be nothing more than a vanity project.

Does the ability to say that you are an Amazon bestselling author really validate you as an expert in your field, when you know deep down how this so-called honor actually came about?

We can deceive others, but not ourselves.

Aside from Amazon, will you be really proud of your title “Author of…” when you know you’ve taken shortcuts?

Will your project stand up to those of your colleagues, who took the time to follow the process?

And that’s why it’s so important to navigate your way through all the hype to find a Books Coach who can actually help you increase your visibility, credibility, and reach in the market for the long haul and find someone who is no better at marketing than writing and posting high quality content.

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2. Does the book coach have a process to get you from the idea for the book to the final chapter?

Winging it does not work for writing, especially for writing and publishing a book.

While coaching should of course be personalized based on a client’s needs, goals, experiences, and personality, any credible coach should have a plan to guide people through the writing and posting process. of a book.

For example, I have a nine-step signing process (which I sometimes call 9 essential steps in writing a book) that took hundreds of people from concept to published book.

Some people have more difficulty with a step than others, so we spend more time on that step.

The goal is not for the book coach to provide a cookie-cutter program, but to have the experience to create a process that works even for beginning writers.

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3. What do you find when you search for this coach book online?

While I’m really not trying to hit legitimate people who have made a transition from one career to another, carefully investigate anyone who looks better in sales and marketing than in writing.

Does this person have testimonials from past clients? If so, do these testimonials give details, not just “Jane Doe is a great person”?

Are other experts interviewing this trainer on their podcasts, accompanying them, endorsing them publicly, including them in their promotional events, or getting them to speak at their virtual or live summits? If this literary coach is not considered a sufficient expert by his peers to be shared with his audience, does he really have the expertise to guide you in writing and publishing your book?

Has this person ever worked in media, publishing or a related field? Again, there is no crime in changing careers. But do you want to be someone’s guinea pig who hasn’t worked in a field related to helping writing and publishing your book?

How much written content has this person posted? Keep in mind that some literary coaches hire negroes, so finding signatures online or even in the print media isn’t always a guarantee. Dig a little deeper. Were they working as copywriters for a publication or a business? Did they go to college to write? If so, chances are they don’t use ghostwriters, or if they do, they rarely use them.

Have they published any books or at least been listed as a publisher? Keep in mind that some people have pen names or work as ghost writers (I did both), but there should be Something under their own name.

In summary

Working with the right book coach can be one of the best investments you can make, but like anything else in entrepreneurship, you can burn yourself out.

Most coaches in all niches are great people, but there are always a few bad apples in every bunch. If something is wrong, it probably isn’t.

A book will do a lot for you, but only if it’s written systematically under the guidance of someone who has experience. Most of my clients make their best profits on the back end by selling their services, products, and courses. They sell books (a client made $ 5,000 overnight at an event selling books), but they also accomplish other goals.

If someone promises that you’ll make six figures on book sales, become an Amazon bestselling author overnight, or anything else of that nature, you’re probably talking to a marketer. and not to a true writing expert. Dig deep into yourself and ask yourself if this is right for you.

If you really want to be an author – and need help achieving it – then work with a qualified literary coach who has all the tools you need to help make your dream come true.

Related: How to Start Writing Your Lead-Generating Non-Fiction Book

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